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The thought of being on film almost made me sick when I first got started with online marketing.

But I got over my fears.

And eventually, video marketing became MUCH easier for me as I got rid of my inhibitions, became a more powerful speaker…and started to see results in my business.

There’s no denying that using video is POWERFUL in today’s online marketplace. In fact, if I were to tell you the TWO marketing strategies I’ve found to be most profitable, without a doubt they are:

Video
Pay-Per-Click

Knowing that video is powerful, what do you do when/if you *REALLY* cannot stand the thought of having your face plastered around the internet?

The answer is simple: Screen Capture Videos. Recording your computer screen with audio (your voice) to provide valuable messages to your target audience. There’s absolutely NOTHING wrong with doing powerpoint screen captures or demo screen captures on a capture page…and for that matter, in all your marketing.

Do them well, with style and loads of value and they will provide you with the same leverage and opportunity as do regular web videos.

And the best part for marketers-on-a-budget, is that there are FREE options to use. My personal favorite is: Jing.

Let me know what you’re doing to tap into the power of video marketing. Leave a comment below and share your thoughts or advice (if you’ve got some) for fledgling video marketers.

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