The thought of being on film almost made me sick when I first got started with online marketing.
But I got over my fears.
And eventually, video marketing became MUCH easier for me as I got rid of my inhibitions, became a more powerful speaker…and started to see results in my business.
There’s no denying that using video is POWERFUL in today’s online marketplace. In fact, if I were to tell you the TWO marketing strategies I’ve found to be most profitable, without a doubt they are:
Video
Pay-Per-Click
Knowing that video is powerful, what do you do when/if you *REALLY* cannot stand the thought of having your face plastered around the internet?
The answer is simple: Screen Capture Videos. Recording your computer screen with audio (your voice) to provide valuable messages to your target audience. There’s absolutely NOTHING wrong with doing powerpoint screen captures or demo screen captures on a capture page…and for that matter, in all your marketing.
Do them well, with style and loads of value and they will provide you with the same leverage and opportunity as do regular web videos.
And the best part for marketers-on-a-budget, is that there are FREE options to use. My personal favorite is: Jing.
Let me know what you’re doing to tap into the power of video marketing. Leave a comment below and share your thoughts or advice (if you’ve got some) for fledgling video marketers.
{ 12 comments… read them below or add one }
Hi Jenn,
I liked your blog on video marketing, it really helps us learn different and effective ways to market our businesses plus ourselves. Whether you are a an aspiring model, actress, comedian, network marketer, home business owner, consultant, coach, teacher, or student video marketing is key to practicing and getting out of your comfort zone to show the world you can do it and so can they.
Great Job!
Annie
thanks again Jenn for all your wonderful help!
your friend in Utah
Paul Whiting
Hey Jenn,
Greet post.
I know many people struggle with video. I know I did but I just kept at it and they get better the more I do it. I also like screen capture videos they are much easier to edit out the goof ups
. At first I didn’t think they would be as powerful but I find that screen capture can be more attractive to a prospect because they don’t automatically disqualify themselves with the thought that they could never be on camera.
Thanks again.
I agree with Annie. I’m really being pushed W – A – Y out of my comfort zone and in fact it’s helping me to see ME in a new way and allowing myself to fall in love what other people have been looking at all this time. Finding ways to exhibit deeper self love and acceptance is always a good experience.
Great for the soul. Hope I get it right and it ends up being good for my business too!
gayle
I’m digesting ALL you have shared………………steep learning curve………..to become aware of the marketing gestalt out of which my offering of valuable service begins to evolve.
I am so grateful for your guidance …………….I would truly be lost without it!
Edward
HELLO JEN, I THINK THE VIDEO MARKETING IS GOOD. I NEED TO LEARN MORE IT….
You are my first inspiration on YouTube! I am slow to learn, but soon I will be following in your footsteps! I like the idea of a screen shot! I think that will be a nice variety to use on my blog – and the price is right! But for now, I’ll get a video camera and practice sharing on youtube! You suggested choosing a strategy – I’m going to make viedo a big part of my strategy -
Nice post. Video marketing is an effective way to do marketing. First time marketers who does video marketing can be shy and conscious with their video but eventually it will help to overcome their fear and improve them self as well.
I made my first (and only) video capture page recently. Received great suggestions, comments, and advice from the most awesome community around! It felt liberating and empowering knowing that at the very beginning I never thought I would actually DO IT! If you haven’t done it yet, I’m sure that you will. Who says you have to put it out there? Just do it to get the feeling. That way you will get some experience and become more comfortable the more you do it. And…have fun!
Hi Jenn,
Or another option to eliminate the self conscious video jitters is to be a masked marketer
Like anything else initially doing videos is like is not enjoyable or well done. My initial video weren’t very good. There are still not perfect. Everyone need to remember we are not about perfection we are about taking action, review the results, adjusting then taking more action…
Thanks for all you do Jenn.
You have a choice so, make it a better than terrific day!
Terry
One thing I found that really helps you stay on track and look and sound professional is to have an outline in front of you in big bold print to refer to while making your video. Place it on a clipboard right in front of you so it looks like you are looking directly at the person seeing it. This way you have a track to run on and sound much more professional. The other tip is to make a 3 to 5 minute training video and count the um and the and ums you have. If yours is anything like my first one it will blow you away how many times you say both of those. The very best way is to practice, practice, practice. When you are pleased with your performance then put it out. You do want to wait and make sure you are happy with it is because it is part of your personal branding and you want it to show you in the best light possible. Good luck
Hi Jen, You have been such a great help. Below is my first video. If you have time, please check it out. I like criticism!
http://www.youtube.com/watch?v=XPF_yUv_v_E