The thought of being on film almost made me sick when I first got started with online marketing.

But I got over my fears.

And eventually, video marketing became MUCH easier for me as I got rid of my inhibitions, became a more powerful speaker…and started to see results in my business.

There’s no denying that using video is POWERFUL in today’s online marketplace. In fact, if I were to tell you the TWO marketing strategies I’ve found to be most profitable, without a doubt they are:

Video
Pay-Per-Click

Knowing that video is powerful, what do you do when/if you *REALLY* cannot stand the thought of having your face plastered around the internet?

The answer is simple: Screen Capture Videos. Recording your computer screen with audio (your voice) to provide valuable messages to your target audience. There’s absolutely NOTHING wrong with doing powerpoint screen captures or demo screen captures on a capture page…and for that matter, in all your marketing.

Do them well, with style and loads of value and they will provide you with the same leverage and opportunity as do regular web videos.

And the best part for marketers-on-a-budget, is that there are FREE options to use. My personal favorite is: Jing.

Let me know what you’re doing to tap into the power of video marketing. Leave a comment below and share your thoughts or advice (if you’ve got some) for fledgling video marketers.

Watch this ENTIRE video if you want to learn how to master Google adwords and grow your business quicker than you ever imagined possible.

If you want a spot in Jonathan and Mark’s PPC Mastery Mentoring and Training program, you’ll want to act fast. Click this link: >> PPC Mastery Course.

Jonathan Budd and Mark Hoverson’s Pay-Per-Click Marketing Course is officially live TODAY.

www.PPCMasteryCourse.com

Since I’m so passionate about seeing ALL of you in our community create MASSIVE success, I’ve decided to throw in some added bonuses for those of you who take FAST action on this course.

First 10 people to sign up ONLY.

A private group coaching session with me where I’ll give individual feedback on optimizing the landing page of your choice.

By the end of this session, you’ll have the skills to write highly converting pages.

Worth: over $297.00

First 40 people.

You’ll be invited to a group training and coaching session held by my own stellar pay-per-click manager. This guy has been singled out by Perry Marshall as one of his BEST students of all time.

My PPC manager will rip open some Google adwords accounts and provide strategic counseling.

Worth: at least $500.00

Everyone else.

The chance to win one genuine Flip UltraHD Camcorder in your choice of white or black. These cameras are PERFECT for video marketing on the go.

Worth: $199.00

Guaranteed: these bonuses will go fast.

Not to mention space in the course.  Jonathan and Mark are limiting access to this mentoring/training program—so don’t let someone else take your spot!

Get access now: www.PPCMasteryCourse.com

It’s officially official. On Wednesday morning you’re going to have the opportunity to set things in motion to tap into the minds of two highly successful online marketers and their most effective Google adwords domination techniques.

Jonathan Budd and Mark Hoverson have agreed to open up their private training program to my marketing students.

So it’s time to get your ducks in a row…

And am I ever excited.

Why?

Because I KNOW how much time and energy both Jonathan and Mark have poured into this training…and how much everyone who takes the training will benefit. Watch this video by Mark to get a sense yourself:

Google adwords is a skill EVERY online marketer needs to master. To understand Google is to rise above almost all of your competition.

I’ve already got my calendar blocked out–and I’ve been marketing with Google adwords for over two years successfully. There’s always so much more to learn!

So what is the training going to look like…and offer?

This is still confidential information, but I’ve never been good at keeping secrets. I do have permission from Jonathan to say that the course will be six weeks long and in a webinar format.

The training is all about how to use Google Adwords. For starters, you’ll learn how to:

Correctly set up a Google Adwords account.
Choose keywords.
Write compelling and effective ads.
Create landing pages that are congruous with your ad–so they convert like crazy.
Track your progress–so you know if you’re putting your money in the right places.

And that’s just a sampling of what will be offered. Have a look at Mark’s video for more:

(Mark Hoverson Reveals Some Google Adwords Secrets 10 mins, 10 sec.)

Look for that email Wednesday morning. And if I hear anything more, you’ll be the first to hear about it.

P.S. If you missed the interview with Jonathan and Mark, we had a great conversation on mindset and pay-per-click. We had fun doing it, too! Either scroll down the page, or click the following link: Exclusive Interview With Jonathan Budd and Mark Hoverson.

Not too long ago, my good friend Jonathan Budd contacted me about a VERY special Google Adwords training that he and Mark Hoverson are offering to a select group of students—and guess what?

We talked it over, and they agreed to include people within my network, too. This is a real treat, since there will be a lower limit on the total number of people allowed into this training.

If you don’t know these guys, let me fill you in.

Both are marketing geniuses.
They have seriously dominated the online network marketing industry.
And surprisingly, BOTH of them are positively NOT techie wizards!

Last night, we had a heck of a fun time on the phone. It was positively educational and entertaining. I drilled these pay-per-click dudes with questions about their upcoming training and HOW Google adwords has made both of them more money than they would have believed possible.

Wherever you are in your business, what ever business you’re in—I strongly recommend that you listen to this call.

Here’s why.

When you tap into the mindset and skill of the ultra-sucesssful—guys just like Jonathan and Mark—you really cannot help but to have some of their success rub off on you.

(Length: 48:01)

I’ll be sending you more information shortly about their FREE training webinar and the upcoming intensive in a bit.

..and oh yeah, let me know what you liked most about the interview.
If you have any questions, feel free to ask in a comment box below and I will be back in touch likety-split =) Have fun with the interview!

Ask yourself this.

Does my marketing inspire a prospect to:

jump for joy and renounce coffee forever.
send you an email.
press the back button.
spontaneously plow their nose into the keyboard in a deep yet restless sleep.

A very smart marketer once told me,

“Effective marketing is mostly entertainment. If I had to put a number on it, I’d say it’s 80% entertainment, 20% content.”

What does this mean? That 80% of marketing is just mind candy for our potential customers…with only 20% content?

Not at all.

Just don’t let your prospect fall asleep because your delivery is so dang boring they’d rather be at the dentist than endure your pitch.
Spice things up, entertain your audience and they’ll stick with you, hungry for more.

Here are 3 sure signs your marketing will put ME to sleep:

1. You talk about yourself too much.
2. There’s more fluff in your marketing than content.
3. You have no personality (or at least you don’t show it.)

Talk about your prospect’s needs. How can you solve a problem in their life?

80% entertainment and 20% content leaves no room for fluff. The entertainment needs to be good for certain, but that content needs to be dynamite.

And regarding personality, we all love real people. Computers don’t easily allow personality to come through. That’s half the reason you need to entertain—to show people you aren’t just a computer program. Let your personality shine through, but keep your ego at home.

It’s always a balancing act, like the fuel to air ratio in an engine. Surround yourself with other people’s good marketing. Ask yourself what makes a piece of marketing work. Why does it grab you?

Marketing that entertains, SELLS.

Remember that.

Your comments make my day. The sweet pleasure of entering the ‘guts’ of my blog and approving comments one-by-sweet-one is a treat. Picture me bowing to your gracious comment in front of my laptop. Drop me a line below. (You’ll be in my good books forever.)

If you’ve ever thought…

“I’m busy and I find that blogs can eat up a lot of time.

If people don’t update their blog daily or even weekly, I forget about them and miss out on all sorts of good information I’m sure!”

Here’s a tip that will save you time from continually checking those blogs. You’ll be able to go to one place to read your favorite blogs’ updates, eliminating the need to wander from site to site to see if they’ve updated.

It’s called SUBSCRIBING.

Here’s a simple guide for explaining what it means to subscribe to a blog, how to do it, and most importantly, why it makes your life simpler.

What is RSS?

RSS stands for “Really Simple Syndication.” It’s a little piece of technology that allows you to receive up-to-date information from sites in one spot, where you can then read them on your own time. Many times, a blog’s RSS is simply called a “feed.”

RSS subscription

Think of it as you would subscribing to a magazine or newspaper. It comes to your mailbox when they have new stuff to give you.

What’s an RSS Reader?

An RSS reader is a place you go to read your feeds. One very popular, free, ‘easy-to-use’ one is Google Reader. If you don’t have a Gmail account, you’ll need one. Set one up: Gmail account in minutes.

RS icons Smart blogs make it easy to subscribe. You’ll see little buttons that say ‘RSS’ (or sometimes ‘XML’ or ‘ATOM’), and you can click on those to take you through the steps. The common, universal symbol is an orange box with three white diagonal stripes. Sometimes you’ll also see a little button with a subscription count, and clicking on that will let you subscribe as well.

Smart browsers, like Firefox, also make it easy to subscribe. To the right of a site’s URL, you’ll see an orange or blue icon if it has a feed. Here’s what JennLawlor.com’s URL looks like in Firefox:

Click on that, and you’ll be able to subscribe. You’ll want to make sure your preferred RSS Reader is defaulted in your browser. Go to your ‘preferences,’ and choose Google Reader, Bloglines, or whatever as your default choice.

Why should I bother subscribing?

It’s simpler. And you won’t miss out on anything!

Subscribing makes your life simpler because:

1. It saves you time. Instead of you going to all the sites you enjoy, they come to you. And they only come to you when they have something new to share.

2. It saves you mental energy. You don’t have to remember the sites you want to read – they’re all waiting for you in your reader.

What Do I Do Now?

1. Sign up for an account with an RSS reader ( I suggest Google Reader).

2. Click on one of the buttons to subscribe to JennLawlor.com’s feed (shown below).

3. Repeat with all your other favorite blogs.

4. Ask questions or share your thoughts in the comment section of this post.

Was this helpful for you? Do you have any other questions? I’d love to hear your feedback.

Thank you for your interest! Please check your email inbox for a special message from me.

Return to JennLawlor.com

Register for all FOUR classes in the ‘How to Think (and act) Like a Pro-Marketer’ event by following the links below:

>> Register for Class #1: 8-9 PM, Wednesday September 2, 2009
>> Register for Class #2: 8-9 PM, Wednesday September 9, 2009
>> Register for Class #3: 8-9 PM, Wednesday September 16, 2009
>> Register for Class #4: 8-9 PM, Wednesday September 23, 2009

With social media marketing, everything you can do to develop your relationship with your audience helps you increase your long term network…and client base.

One of the simplest ways you can do this is to include a Gravatar with your comments and posts on blogs (either your own blog or ones you comment on).

What is a Gravatar?

It’s a globally recognized avatar, or cool image of yourself or company logo that you use to brand yourself. Scroll through the comments below and notice the images of people who have a gravatar set up. If you like their content and looks, click through to check out their sites!

Where does a Gravatar go?

Whenever you post a comment on a Wordpress blog, such as this, your gravatar image will appear next to your comment. When anyone likes the look of your gravatar (and your content!), they can click on that image and go straight to your site!

Here’s how you set up a Gravatar.

1. Set Up Your FREE Gravatar account.
2. Make sure to use the SAME email address you used for your Gravatar account when you leave comments on blogs.  This will auto-magically connect your Gravatar image with your comment!

And VOILA! You’ve just increased your social media marketing image by 1000%.

Leave a comment below with your brand new Gravatar! If you have any trouble setting up your own Gravatar, just ask by leaving a comment below.